Artist Development Program · 10 weeks
Your music is ready.
Build an artist people remember.
You finished the music. Good. Now build a clear identity, content plan and full campaign for your next release—with personal direction and feedback along the way.
Next group · 12 October 2026
Start today for €99, then 3 × €67 — €299.99 total, no fees. Personal Artist Direction session before we start.
Stop releasing music nobody remembers two days later.
You spend months finishing a track. Then release week arrives: rushed artwork, one post, one link—and no idea what to do next.
The old loop
Make → Finish → Release → Post once → Disappear
The better way
- A sound, story and visual style that belong together
- Content ideas that fit you without turning you into an influencer
- Better ways to connect with listeners, artists and labels
- A practical 90-day plan you can follow
What you will build in 10 weeks
You leave with more than notes in a course.
Every week, you build something you will actually use. This is for producers who can finish, or almost finish, a track.
Your identity
A sound and story that fit
Build your Artist Direction Plan, sound rules, visual board, bio and one-line pitch.
Your audience
Content you can keep making
Build a 30-day content plan, listener-to-fan plan and messages that do not feel like spam.
Your next release
A practical 90-day plan
Build a six-week release campaign, then leave with a reviewed 90-day plan and one-year goals.
Explore the full 10-week plan
Week 01 · Choose your direction
Look at your music, brand, content, network and releases. Pick the biggest gap to fix.
You make: Your Artist Direction Plan
Week 02 · Know your place & your people
Choose who your music is for, what it should make them feel and what makes you different.
You make: One clear artist line + audience profile
Week 03 · Sound identity
Choose the sounds, moods and creative rules that belong in your project.
You make: Your sound rules (what belongs / what doesn’t)
Week 04 · Build your visual world
Choose your colours, images, type and profile style.
You make: Your visual board + profile check
Week 05 · Tell your story
Write a short bio, a strong one-line pitch and the base of your EPK.
You make: Your bio + pitch + EPK base
Week 06 · Make content feel easier
Choose a few content themes and formats that fit your artist and your week.
You make: Your content plan for the next 30 days
Week 07 · Turn listeners into fans
Give new listeners a simple next step and a reason to come back.
You make: Your plan to turn listeners into fans
Week 08 · Build your network
Pick the right people, collabs and labels. Write messages that do not feel like spam.
You make: Your contact list + message templates
Week 09 · Launch your release properly
Plan what happens before, during and after release day.
You make: Your six-week release campaign
Week 10 · Plan your next 90 days
Turn everything you built into simple priorities, goals and next steps.
You make: Your 90-day plan + one-year goals
Hear from the artists
What artists in the group said

I had to learn this part the slow way. Good music mattered, but it did not create a clear identity, build relationships or make people remember the artist behind it. ADP gives you the structure I wish I had earlier.
1,094 producers in the community · 1,450+ students trained · 200+ shows played
- 2albums
- 50+releases
- Millionsstreams
- 200+shows
Choose your next move
Choose the right next step
Pick the option that matches the problem you need to solve next.
Production Program
€299.99 one payment
For producers who still need to finish stronger Hardstyle, Uptempo or Hardcore tracks.
- Production curriculum
- Sound design and mixing
- Weekly track feedback
Artist Development
€99 to start · €299.99 total
Your music is ready, but the artist around it is not. Build your identity, audience, content and next release plan.
- 10-week artist curriculum
- 1:1 Artist Direction session
- Sunday artist feedback
- Forge Elite included for 12 months
Forge Elite
€29.99 per month
For artists who already have a plan and want the tools to keep executing it.
- Artist growth dashboard
- Plugin and tool access
- No ADP curriculum
- No Sunday artist feedback
ADP is your next step if
Your music is ready. The artist around it isn’t.
- Your sound, story and visuals feel disconnected
- Your releases disappear after upload day
- You want a plan and personal feedback
Can’t finish a track yet? Start with a production program →
Everything included · start today for €99
Personal direction. Weekly action. Real feedback.
- A personal Artist Direction session before the group starts
- 10 weeks of lessons, templates and practical tasks
- Live Sunday feedback, replays and a final 90-day plan review
- The program and future updates to keep
- 12 months ADP community + Forge included (then Forge optional €29.99/mo)
Before you join
A few clear answers
How good do I need to be?
You should be able to finish — or almost finish — a full hard-dance track. You do not need releases, followers or a finished brand. If you mainly need help making music, start with a production program instead.
Is ADP a music-production course?
No. Inside ADP, I help you build everything around your music: your identity, brand, content, fans, network, releases and next steps.
Will this get me signed or booked?
No course can promise a signing or booking. I help you get ready, contact better-fit labels and present your artist in a professional way.
Is enrollment open right now?
Yes. The next group starts on 12 October 2026. The group is kept small, so it stays personal and useful. You can start today for €99 and pay the rest in 3 monthly payments of €67 — €299.99 in total, with no extra fees — or pay in full up front.
What happens each week?
You watch one focused lesson, build one useful part of your artist project and bring it to the Sunday live session. Join live or use the replay to improve your work.
What if I miss a live session?
No problem. Submit your work, watch the replay and use the feedback to improve it. You can keep moving even when life gets busy.
What happens after the 10 weeks?
You keep the program and all future updates. Your community and Forge access continue for 12 months. After that, Forge is optional at €29.99/mo — so you can keep getting feedback, support releases and build with the group.
What is the refund policy?
ADP has a 30-day refund if direction isn’t clearer. If the program is genuinely not what we described, email within 30 days. Conditions apply — read the terms. Access stops if we refund. Read the terms.
Next group · 12 October 2026
Make the next release feel like part of something bigger.
10 weeks · 12 October 2026 · €99 today, €299.99 total
One more thing
Add a music producer program?
Add Hardstyle & Rawstyle, or Uptempo & Hardcore to your enrolment and start producing while you build the artist.
€299.99 €100 more
